Getting website content to rank high on Google is every online content writer’s goal. It is an essential part of their job description. At this day and age, more and more businesses acquire the services of digital professionals to help them improve their online presence.
This also means that if you are a digital content and seo specialist, you have a big chance of gaining a good career. Since many people are willing to pay for someone to fully optimize their content, you can say that you have a golden profession.
Are you excited to start your career as a web content writer? Whether you are writing for your own personal blog, or for a client’s website, please take note of this checklist. Here are 11 factors that you should keep in mind as you produce content.
The Positive Factors:
SEO Factors That Help to Improve a Website’s Ranking
Your website’s mobile-friendliness is crucial SEO ranking factor. As you know, searches on mobile devices have finally surpassed those searches on desktop computers. That is why Google’s algorithm has started to favor mobile-friendly blogs and websites.
What kind of website are you working on right now? Make sure it has a mobile-responsive design. If it doesn’t, bring that suggestion up to your client.
Website Domain Authority
Domain authority can be calculated through a score from 0 to 100. This criteria was developed by Moz, and it can tell you how likely a blog or website is to rank on SERPs.
Here are other factors that can influence your domain authority:
The Overall Number of Links
One of Google’s goals is to deliver relevant, high-quality content for its users. As a website and business owner, that should also be your goal. Make sure to give that to your audience. Choose and target a keyword wisely. Focus on the search intent behind it. Produce informative content creatively. Keep in mind that every website visitor would want to see fresh, compelling and credible content.
Backlinks occur when a blog reference your page through a hyperlink. These are very important popularity signals for Google and other search engines. Strive to get as many backlinks as possible.
But how can you improve your backlinks organically?
Establish connections to other bloggers and industry professionals. Social sharing is also a huge help to gain more online visibility. Who knows? If another marketer spots your article on Facebook and writes a similar article, they might link back to your webpage.
Practicing on-page SEO means optimizing your webpages to rank higher on search engines like Google. There are a lot of factors that can improve your on-page SEO approach. This can serve as a basic checklist for you:
- Website URLs
- Title tags
- Header tags (H1 tags are the most important!)
- Alt image tags
The Negative Factors:
SEO Factors That Hurt a Website’s Ranking
Lack of Internal Links
Making sure to incorporate internal links into your web content. This can help elevate your potential web ranking. Internal links are hyperlinks that lead back to many other pages within your website, so through them, Google’s spiders can find all the compelling posts that you are creating.
Stuffing too much keywords in your content is no longer helpful. In fact, it can result to a heavy Google penalty which can drop a website’s ranking. Remember that a crucial SEO ranking factor is whether or not you put too much keywords into your blog content.
Duplicate Title Tags
A lot of websites still use their business names as the titles for each of their website pages. Title tags are important not only for your SEO strategy, but also for the website’s overall user experience. Make sure to utilize descriptive title tags featuring targeted keywords.
Slow Page Loading Speed
Like Google, you should prioritize the experience of every searcher. Make sure that every page in your website loads quickly both on mobile and desktop.
Internal links are crucial for indexing, but the anchor text also serves an important purpose. Make sure that the anchor text aligns to that webpage you’re linking to.
The volume of backlinks a website receives was once prioritized by Google, above everything else. However, Google’s algorithm now looks at the quality of those backlinks as well.
By now, you should know that backlinking from so-called “link farms” can harm your website’s SEO. Link farms are low-quality websites that link out to several pages, without any strategy.
How Should I Consider These SEO Ranking Factors When I Write Content?
Review this list as you continue to write content. Asking yourself questions, and going through these factors before publishing your content will help you ensure the quality of your website posts.