As a writer in 2018, you need to be aware of the best SEO practices to ensure that your content adheres to the standards that search engines have placed. SEO is a fundamental aspect of any website since without it, your content- no matter how impressive it may be- will not be seen by your target audience.
So, what makes your writing irresistible to the eyes of search engine bots? Here are some practical ways you can implement SEO on your content:
Learn Your Audiences’ Preferences
“Different strokes for different folks.” That is usually the saying that I tell myself whenever I am writing new content. You see, all of us have different likes and dislikes and as a writer, it is our task to make sure that we cater to as many different people as possible.
Knowing what your target audience likes is that first step in the right direction. For instance, if you’re going to talk about the latest fashion trends, what particular part of fashion will you focus on? Things like that provide value to your readers.
Furthermore, it is also best that you schedule your publication to a time that people will most likely be in the mood to read content online. Something like after lunch or later in the afternoon will do just fine.
Give a Compelling Lead Paragraph
For those of you who do not know, the Lead Paragraph is just the first few lines of your content. Make sure to make this as compelling as possible as it can make or break the rest of your article and it also tells the readers if it is worth reading until the end or not.
Also, you can use a few of your chosen or researched keywords in your lead paragraph as well. However, just refrain from overstuffing it because doing so will actually hurt your SEO campaign and people will most likely not like the rest of what you have to say given that you have overemphasized the use of such words.
Content is King
Treat your copy as the meat of your website. Without it, you’re going to starve since your website is pretty much barren or devoid of anything that is worth someone’s time.
Here are some tips to help you create a good article:
- Use relevant pictures and videos. Avoid overstuffing your article with too much multimedia though. You do not want to put 10 pictures on a 1000-word article. It really depends on how long your article would be, but trust your instincts to help you know when it is time to stop adding more. In addition, you would want to put descriptions and alt texts on all of your images for SEO purposes.
- Nobody wants to read a wall of text, so be sure to write your content in chunks or short paragraphs to make it easy to digest. Use headings, subheadings, and lists to make your article easier to read.
- Always proofread your work. Even though you may be confident that you’ve written a compelling copy, it still wouldn’t hurt you to reread your article just to make sure everything is okay. Who knows, you might have missed a sentence with grammatical errors or misspelled a word.
Use Links to Your Advantage
If you use inbound and outbound links on your content, you will most likely create something that a lot of staying power. Whenever your piece is shared online, it tells the search engine bots that your website is probably something of authority about a certain topic or niche.
When using information in your articles that are not originally from your site, be sure to give credit where credit is due to avoid copyright or risk of plagiarism.
Furthermore, you have to ensure that every link you use is not broken and you have to test it yourself just in case.
Use the Power of Social Media
If you or your company have a litany of social media accounts, then post links to your website and content on those platforms as well. The power of these platforms are so intense that you can build a group of followers just by posting frequently in your social media accounts.