Do you want to improve your SEO writing skills? If you are looking for some guidance to strengthen your content marketing strategy, read on. Below are some basic information and tips you must know to boost your online presence through quality SEO.
What is SEO writing?
SEO writing is the skill of crafting written content. This material should be able to provide value and context to both search engines and website visitors. It’s not just about writing a blog article, and stuffing plenty of keywords in it. It’s all about producing compelling content that enhance search results.
How to create your own content strategy?
Quality content strategy implementation equates to tons of pre-planning sessions. Here are some guide questions from seo marketing experts to get you started.
1.Who’s your target audience?
Of course, you can write a blog post based on any topic you want. But, you must know who you are writing for. Who is the target audience you want to serve? Try using some tools to acquire some insights. Google Analytics is a helpful platform for interest and demographic data.
2.What are you writing about?
At this point, you already know who your target audience is. Now, you need to finalize your topic. What do you want to write about? To be able to write compelling content that is good for your website’s SEO, you need to conduct keyword research. Find out what the use’s needs and wants are. This way, you can understand them better.
3.What are the questions you must answer?
So, you already know the perfect main keyword to use. What should be the next part of the pre-planning session? Understand user intent. To be able to understand this entirely, you need to figure out if the subject you want to write about is transactional or informational.
What is an informational topic?
This means that your primary keyword is so much broader, and that the searcher who types that in the search bar is looking for more details to further guide them.
What is a transactional topic?
This topic shows the intent to make a specific transaction or purchase.
You need to learn more about user intent if you wish to craft content that will work efficiently on SERPs.
4.How comprehensive is your topic?
Do you want Google to give you a higher ranking? Well, you need to make compelling, quality content. Write an informative blog post. But, before you start, look at the articles of your competitors. How long are their blog posts? How comprehensive are they? The best websites to look at are the ones at the first page of organic listings. As you write, make sure to address user intent thoroughly.
5.What is your unique value?
Most importantly, you must determine your unique. This is the last stage of content strategy creation for individual web page optimization. No tools can help you identify this, so you must analyze it by yourself. Manually scan through the pages of your competition and look for the missing gaps and opportunities.
How can you make your content SEO friendly?
Done researching and developing the pre-planning outline? Now, you need to draft and finalize your post.
- Write an engaging, catchy headline and title. Make sure to incorporate the main keyword.
- Craft a quality meta description.
- Start writing, while using you’re the outline you made earlier.
- Ensure that your written content addresses your target audience’s questions.
- Use semantic keywords to further enrich your blog post.
- Do the necessary revisions, then finalize your content. Double check its readability.