The 12 Areas of SEO Knowledge You Must Master to be Successful

If you want your business to improve its online presence, you need to improve your digital marketing strategy and get the help from online marketing services experts. As much as possible, incorporate plenty of SEO techniques, and keep up with the fast-changing digital landscape. It can take tons of time and dedication, but you can get through it. Here are some of the points that you should remember.


You must be the point person of your business website. Make sure to monitor anything and everything that comes with it. This should be done with your web developers and IT staff, of course. The implementation of pixels, scripts, heatmaps and analytics must also be monitored.


Understanding how indexing works is also crucial. Before, it takes so long for Google to crawl unique content, so it was easily taken for granted. Knowing every aspect of indexing can lead to more strategic designs, and faster website troubleshooting processes.

3.International SEO

Various SEO professionals are taking international SEO matters for granted. After all, why would you even contemplate on this one, if you have no plans of doing business outside your country? However, just in case you consider this in the future, you need to master the following:

  1. Web Hosting
  2. Top Level Domains
  3. Hreflang tags


Any business owner who manages his or her own website needs to have basic HTML knowledge. You will definitely need for troubleshooting purposes. As much as possible, you must have the ability to address issues regarding tracking scripts and duplicate tags.

5.Audience Research

If you really want to gain more sales, leads and traffic, you need to understand the behavior of your target audience. What is the type of content that would effectively resonate with them? What are the issues they are trying to address? The answers to these questions are crucial to fulfill your business objectives.

6.Competitor Research

Working hard to grow your business means constantly monitoring your competitors. Take time to learn more about the competitive landscape of your industry. Stick to its best practices, and understand the current trends.

7.Web Analytics

As much as possible, learn how to analyze the outcome of your SEO efforts. If you can study Google Analytics thoroughly, please do. This platform is crucial for every digital professional. All of the insights you can gain from it can impact your business’ SEO strategy.

8.Local Search

Responsibilities and roles vary depending on business models and organizational structures. It also relies on local SEO listings. Make sure you understand the basics of the entire local search ecosystem.

9.On-Page Factors

The focus of digital professionals has already turned to content and context, but there is still room for many on-page factors. You need to make sure that all tags are unique. Grasping some basic knowledge on on-page matters can help you build a stronger strategy and context.

10.Link Building

We all want to produce quality, compelling content that can attract every reader and customer. We may think that quality materials can do all of the work, but no. To succeed, there is still the need to explore other factors. Learning the basics of link building can help you understand the reasons behind your optimization initiatives.

11.Process Development

In every aspect of your digital strategy, an organized process must be developed and implemented. Achieving success in the digital landscape will be very challenging for every online business, so maintaining a comprehensive strategy is essential. Create a standard, regular workflow for all your campaigns.


After finalizing your workflow and process, adaptability must follow. You may consider adaptability as an aptitude, not a skill, but it is still crucial in achieving your business goals, strategies and tactics.

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